Denim Authority was founded in 1973

Throughout the years, Denim Authority has always invested in order to become one of the leader producing companies in the denim and casual wear market.

• 1973 : Beginning of a great adventure
• 1978 : DA becomes the pioneer in the production of jeans and one of the biggest
  factories in Tunisia.
• 1980 : DA integrates wash in the process of making jeans
• 1987 : DA introduces the dry manual procedures in the washes
• 1999 : DA together with Lee Cooper launches a limited edition of the reversible
  jean to commemorate the millennium
• 2005 : DA integrates a product development department
• Today : We invite you to look into the future working as partners