WHO WE ARE?

Reinventing itself today for tomorrow, innovating for the long term while drawing inspiration from an upscale heritage of 50 years of experience, this is the philosophy of Denim Authority.
A manufacturer, finisher and launderer located in Tunisia, Denim Authority has sustained multiple twists and turns in it’s history.

These developments have led it to come to be an influential Denim creator.

CEO'S NOTE

We want to place our passion for denim jeans at the heart of the service we provide our customers. In addition to this, we will continue to implement sustainable development projects today for tomorrow in accordance with social compliance.

CEO: DAOUD Hatem

HERITAGE

1974

The beginning of a great adventure

1980

Incorporation of washing department into the manufacturing process

1990

Creation of new department Research & Development

1994

Establishing of the water station treatment

1995

Special effects included to the laundry

1998

Laser machine included in laundry

2005

Lee Cooper became Denim Authority

2008

Obtains ISO 9001,OHSAS 18001 and SA8000 certification

2012

Successfully audited compliance with the FAIR WEAR FOUNDATION

Expansion of the Finishing department 4 000 m²

2013

A new premium collection showroom was 400m² built in the factory

2018

Obtains the GOTS certification and becomes referenced in the BSCI

2020

Launch in circular economy projects and sustainable developments

2022

Extension for finishing department 2 000 m²

2023

Self-assessment and verification of Higg index FEM et FSLM

Obtains the ZDHC certification

Participation in the World Circular Economy Forum WCEF

2024

Participation in sustainability management training in partenership with German Cooperation GIZ

A TRUESTED PARTNERSHIP

To convert prospects into partners, an ambitious but realistic approach!

Thanks to our know-how that takes us for tomorrow, We believe that the future of our industry lies in sustainable and
ecological growth.

CORE VALUES

Philosophy

Over the years, our priority investment met on sustainability, social compliance, and project developments. Our responsibility is to control, promote and maintain the continuous improvement efforts of these projects.

Strategy

Our excellence concerns the continuous satisfaction of our customers and the constant development of the products and services we offer them, the consideration of other strategic stakeholders.

Equality

Safeguarding the equality and well-being of our team and our customers is very important to us. We are continuously implementing new core measures to ensure equality is at the heart of our company.

Transparency

We pride ourselves on good communication and total transparency with all our customers. This has enabled us to form strong, loyal relationships with a vast range of international clients.

Sustainability

We look to offer to our customers an eco-friendly solution to ethical production and we continue to adapt, in accordance with the objectives of sustainable development.

Partnerships

We work hard to develop our partnerships into strong, loyal relationships and we do our best to provide satisfaction and in still trust and confidence.